1. Direct Marketing Overlooked Underappreciated And Unstoppable
As business leaders and professionals, we all know by now thatthe success of an organization is driven by one thing: whetheror not people choose to buy what you've got to ...
Post by : Michael Lemm Freedomfire Communications | Post on: 25-05-2009

2. Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketinginnovator? As it turns out, the kind folks in the blue shortsare in fact making it easy for even the smallest business ...
Post by : Alan Sharpe | Post on: 25-05-2009

3. Increase Your Direct Mail Response Rates With Freebies
Although it may seem counterintuitive, giving something away atno charge can lower your cost per lead. That's because offeringa freebie usually increases your response rate.Here's an example of what I ...
Post by : Alan Sharpe | Post on: 25-05-2009

4. How To Get Prospects To Open Your Direct Mail Envelopes
In direct mail, you have a formidable enemy—the wastepaperbasket. Your prospects take one look at your mailing envelopeand decide if they will open it or fling it into the trash ...
Post by : Alan Sharpe | Post on: 25-05-2009

5. Seven Reasons To Use Direct Mail For Sales Lead Generation
1. Personal Unlike an advertisement in a trade publication,which can be read by anyone, your sales letter arrives at yourprospect's place of business as a piece of personalcommunication from your ...
Post by : Alan Sharpe | Post on: 25-05-2009

6. Which Of The Four B2b Offers Is Right For You
In business-to-business direct mail, you are unlikely to reachprospects at the very moment they are ready to buy. And even ifyou do, you are not likely to close the sale ...
Post by : Alan Sharpe | Post on: 25-05-2009

7. Eight Common Direct Mail Mistakes
Some companies that use direct mail to sell their products andservices are like the blind man in the dark room looking for theblack cat that isn't there. They repeat the ...
Post by : Dominic Ferrara | Post on: 25-05-2009

8. How To Obtain A Merchants Credit Card Account
It's a proven fact that mail order marketers can increase salessubstantially by offering their customers a credit card option.Some marketers enjoy increases of 10% to 30% in sales when theyget ...
Post by : Alan Sharpe | Post on: 25-05-2009

9. In B2b Direct Mail Dont Ask For The Order
Business-to-business direct mail is different frombusiness-to-consumer direct mail in one vital way: sales cyclesare longer.A senior vice-president of information technology doesn't buy a$1.5-million network upgrade by dropping a business reply ...
Post by : Alan Sharpe | Post on: 25-05-2009

10. Selling To Hitech Prospects With Direct Mail
High technology prospects are different. They don't respond likeconsumers and they don't respond like other businesses. Whatworks with them is often the opposite of what works withconsumers. Here's a primer ...
Post by : Ted D. Seward | Post on: 25-05-2009

11. Wondering Wheres My Mail Youre Not Alone
When it comes to measuring the success and failure oftraditional direct mail, nothing excites marketers more thantangible data revealing the reality of what occurred or did not.An example of this ...
Post by : Alan Sharpe | Post on: 25-05-2009

12. Direct Mail Formats How To Choose The Right One
Which pulls the best response, a postcard, a self-mailer or aletter? The answer, you'll be irritated to know, is clear. Itdepends.The success of your mailing depends on who you mail ...
Post by : Alan Sharpe | Post on: 25-05-2009

13. Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching alarge number of people with your sales message. Although theyhave their drawbacks, they are cost-effective at attracting newcustomers. But only if ...
Post by : Alan Sharpe | Post on: 25-05-2009

14. New Customers And Where To Find Them
My business needs a steady supply of new customers. Yours doestoo, probably. Customers leave and go with competitors.Customers go out of business. Customers fall away without a wordof explanation. So ...
Post by : Alan Sharpe | Post on: 25-05-2009

15. How To Write A Direct Mail Fundraising Letter Four Tips
1. Address your reader as a friend, not as"Friend." When was the last time you received aletter from someone dear to you, addressing you as "DearFriend?" Never, right? The days ...
Post by : Ted D. Seward | Post on: 25-05-2009